Advertising & Promotions Awards – General Information

Beverage Dynamics Advertising & Promotion Awards

The Beverage Dynamics Advertising & Promotion Award competition recognizes and honors excellence and creativity in advertising, promotion, merchandising and packaging for the beverage industry.

Download the complete 2014 Entry form here. General rules and category information is available below.


Read about past winners by downloading this PDF of the story that appeared in the November/December issue of Beverage Dynamics for that year: 2013, 2012, 2011, 2010, 2009.




What’s Eligible?

Any original material appropriate to the categories defined in the entry form, introduced to the market between April 2013 and May 2014.


Where/When/How to Enter

Prepare entries as specified under each category heading. Photocopies of entry forms are permitted. Fill out entry form for each entry, submit in duplicate (one copy attached to the back of the actual entry; the second attached to the entry fee check). If more than five entries are being submitted, please provide a manifest to ensure all items are accounted for. All entries become the property of Beverage Dynamics.

All entries must be received at the editorial offices of Beverage Dynamics: 17 High St, 2nd Floor, Norwalk, CT 06851.

Deadline is 5pm on July 23, 2014



Entry forms will be used for award certificates and publication of winners in Beverage Dynamics. Entrant is responsible for supplying full and accurate information. Promotion/advertising/graphic agencies submitting materials on behalf of clients are responsible for notifying client of participation in the program.


Entry Fee

The entry fee is $175 per entry and is non-refundable. Check must accompany entries. For multiple entries submit one check and attach all duplicate entry forms. Make checks payable to Beverage Dynamics.

Another payment option is by credit card via the online link Please submit a copy of the online payment confirmation with all your entries.


Judging and Awards

Entries will be judged on the following criteria: creativity, effectiveness as a sales communications tool and production values. Winners in each category will receive award certificates, and winning entries will appear in Beverage Dynamics.


More information

If you have questions about the Advertising & Promotion Awards, please call Richard Brandes at 212-353-3832 or email him at



Print Advertising
Full page, consumer
Full page, trade
Campaign, consumer
Campaign, trade
Holiday or special ad
New product ad

Individual TV commercial
Special video

Outdoor Transit
Outdoor / transit ad
Outdoor / transit campaign

Product Packaging
New product packaging
Redesigned label / packaging
Gift carton / gift tin
Gift sets / gift packs

In-Store Display
Shelf talker / wobbler
Bottle necker / neck hanger
Banner / streamer
Dangler / mobile
Case card
Motion display
Floor bin or rack
Electronic signage / displays
Multi-case floor displays

Collateral Materials
Sales brochure / sell sheet
Recipe book

Premium Items
Branded wearables
Promotional glassware
Other premium items

Drink menus
On-premise signage
Backbar riser or glorifier
Tap handles

Direct-Mail Promotions
Single-piece / multi-piece

Public Relations
PR single event
PR campaign

New Media
Web site
Banners & rich media advertising
Social Media
Games, contests and sweepstakes
Wireless campaign
Web video





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