Ketel One held an event during Art Basel in Miami, unveiling a mix of art and music to promote the brand, which served cocktails exclusively created for the event. From the press release:
Ketel One Vodka and The Hole Partner For A Celebration of Culture, Music, Art and Crafted Cocktails
WHAT: Ketel One Vodka and The Hole present Other Worlds and the Vibes Experience for Art Basel, Miami Beach 2014. The evening will begin with Other Worlds, an exclusive unveiling of a never-before-seen dreamlike sound piece art performance and LED video sculpture installation by acclaimed British artist and cultural provocateur Matthew Stone with an original music composition by Dev Hynes of Blood Orange. The Vibes Experience, an indoor/outdoor party and musical performance by singer/rapper and fashion elite Theophilus London, and a DJ set accompanied by visual effects from DONDA creative and world class audio/visual producer Virgil Abloh will conclude the event. These four artists will come together for a unique celebration of culture, music, art and crafted cocktails, curated exclusively by Ketel One Vodka’s De Nolet experience.
Inspired by the Nolet Distillery (where Ketel One Vodka is made) in Holland and the Nolet Family, makers of Ketel One Vodka, De Nolet includes various elements that bring Ketel One Vodka’s story to life for visitors to the space. From the building’s entrance, featuring a replica of the distillery’s signature windmill (created as a modern copper windmill interpretation of the original) to the interior’s copper plaques detailing the 10 generations of Nolet family members who have been distilling fine spirits for close to 325 years and custom crafted cocktails, the space embodies Ketel One Vodka’s authenticity, quality and heritage.