This spring, Mad March Imports will add another product to the Irish Spirits Category with its hand crafted, premium Poitin.
Distilled in the hills of Dublin, Mad March Hare shares the heritage of this traditional spirit with the U.S. market, providing an new offering for whiskey drinkers and non-whiskey drinkers alike.
Mad March Hare is crafted using high quality, locally sourced North Dublin potatoes.
Poitin was traditionally produced in remote and rural farming areas of Ireland, popularly distilled using potatoes. Though home distillation of the spirit was made illegal in 1661, production of Poitin continued underground, commonly taking advantage of windy, rainy weather to hide the smoke that came as a result of heating the stills.
Mad March Hare will be launching in on- and off-premise accounts in select markets in May 2015.