Southern Comfort introduced a new flavor into its family with the launch of Caramel Comfort.
Along with Caramel, Southern Comfort also announces its largest packaging evolution in nearly a decade.
One of the most significant new features is a unique icon on the neck and label. The new bottle shape draws from the brand’s heritage and wears the same fluted shoulders that drinkers recognize from years past.
The new packaging extends past the parent bottle and into the entire Southern Comfort Family of brands.
Helms Workshop, a firm based in Austin, TX, designed the new package.
Caramel Comfort and the new Southern Comfort packaging are hitting shelves in the US beginning in early March. Caramel Comfort has a suggested retail price of $16.99 for a 55 Proof 750ml bottle.