Diageo has announced a global commitment to provide consumers with alcohol content and nutrition information per typical serve.
This is a first for any alcohol company, according to a press release.
The intention is to provide this info through Diageo’s responsible drinking website DRINKiQ.com, and/or on-pack in a majority of Diageo’s markets, subject to local regulatory approval, and as soon as practicable.
“We are committed to ensuring our consumers have the best possible information from which to make informed choices about our products: this includes alcohol content and nutrition information per typical serve,” said Ivan Menezes, Diageo chief executive. “Currently, there is no obligation to provide such information in markets worldwide, but we know that consumers are increasingly discerning about what’s in their glass.”
Providing information on the amount of alcohol per serve can help consumers understand how much they are drinking. This could also help reduce misuse of alcohol.
Diageo will work with regulators around the world to agree the format of voluntary labels which provide information on alcohol content and nutrition per typical serve.
In the United States, Diageo has gained regulatory approval for a voluntary “serving facts” panel for alcohol drinks that includes this nutrition and alcohol per serve information.
In the European Union, alcohol drinks are currently exempt from providing nutrition information on labels, but other foodstuffs are required to do so per 100ml. Diageo will work with the EU to establish a standard alcohol unit across the 28 Member States to provide an effective way of communicating alcohol content to consumers.