The digital beverage-ordering industry continues to grow and reshape.
Minibar Delivery — a New York-based tech company that provides on-demand access to wine, liquor, beer and more – today announced that it has reached a definitive agreement to acquire Booze Carriage, another alcohol delivery platform based in NYC.
Minibar will acquire Booze Carriage’s user base of over 25,000 customers, and gain Booze Carriage’s corporate business, a significant source of their revenue, according to a press release.
The deal should increase Minibar’s beer selection and distribution capabilities by broadening their keg delivery service.
Because Booze Carriage operated similarly to Minibar Delivery — connecting users to local liquor stores via digital channels — Minibar expects the transition to be seamless, according to a press release.
Booze Carriage’s consumer database will be informed via an email inviting users to shop at Minibar.
The acquisition marks the first of its kind in the rapidly expanding alcohol delivery space, according to a press release.
This acquisition comes on the heels of Minibar’s continued expansion, with six new markets launched over the past four months. It also will increase growth by adding 10 new vendor partners. Minibar also expects to reduce delivery times by up to 25%.
A full transition of the Booze Carriage service into the Minibar Delivery network is expected to be completed this week. Terms of the transaction were not disclosed.