To celebrate the partnership, Brancott Estate has launched an online sweepstakes, offering consumers the chance to win a VIP experience at one of eight shows on Lady Antebellum’s upcoming world tour.
The grand prize package also includes access to a pre-concert acoustic performance, meet and greet with the band and top-tier concert tickets.
Brancott Estate will activate in select cities on Lady Antebellum’s tour route with in-store promotions, localized contests and sweepstakes. Fans will also have the chance to win a VIP concert experience by entering Brancott Estate’s online contest.
The contest began on April 1 and will run until August 15.