Absolut is celebrating the latest iteration of Absolut Nights – the next step of the brand’s Transform Today campaign – intended for inspiring consumers to “push nightlife conventions beyond their limits,” according to a press release.
A short film featuring a never-before-heard track from electronic music duo, Empire of the Sun, leads the campaign by depicting real experiences of Absolut nightlife.
Absolut has also launched Absolut Spark, a new limited edition illuminated bottle.
Absolut Nights is meant to build on the momentum started by a series of global events in 2014, hosted by Absolut in New York, Sao Paolo, Berlin and Johannesburg, that “infused nightlife with creativity thanks to one-of-a-kind artistic collaborations.”
Each event featured a different artist who reimagined a traditonal nightlife convention — from over-sized, inside-out disco ball to pyrotechnic-triggering dance floors — to create a “collective rush of adrenaline” for event attendees.
Footage captured from real Absolut events around the globe set a backdrop for the brand‘s latest short film and serves as the creative featured in Absolut’s new TV advertising, appearing on late-night TV, cinemas and beyond. Placing real consumers and nightlife enthusiasts in the spotlight, the short film, directed by Grammy-winning director Melina Matsoukas, features the new track from Empire of the Sun.
To further celebrate Absolut Nights, the brand is giving consumers the chance to #SparkYourNight with the new Absolut Spark bottle – a limited edition, illuminated bottle of original Absolut Vodka. Featuring a light that shines through the bottom, Absolut Spark gives consumers the ability to “shine a new light on their nightlife rituals” for up to eight hours.
The Absolut Spark bottle is currently available nationwide.
Now through August 15, Absolut is offering consumers the chance to win an “unforgettable nightlife experience” with a three-day, two-night trip to California to attend the next Absolut Nights experience, Absolut House Party. For more information, consumers 21 and over are invited to visit AbsolutSummer.com
Watch the new television commercial and listen to the Empire of the Sun track at YouTube.com/Absolut, and visit Absolut.com/Nights to follow the campaign, and joining the Absolut conversation on Instagram, Facebook or Twitter using #AbsolutNights.