Rebel Yell Kentucky Straight Bourbon has added to its lineup with the launch of Rebel Yell Small Batch Rye and American Whiskey.
At 90 proof, both new variants are available nationally in a corked 750ml bottle with screen-printed label graphics to reinforce the independent, rebellious spirit of Rebel Yell, according to the company.
Rebel Yell American Whiskey combines 50% of Rebel Yell’s original Kentucky Straight Bourbon with 50% straight rye, offering both the smoothness of the wheated bourbon and the spiciness of a rye, according to the company.
The Small Batch Rye’s high grain bill offers a smooth and spicy flavor with enough backbone to stand up to classic cocktails, the company says. This new straight rye starts out spicy and ends with a smooth, sweet finish.
The brand recently updated its packaging and label for a new era. Rebel Yell Kentucky Straight Bourbon dates back to 1849, and is known for smooth-sipping, softer taste, according to the company, with notes of honey and butter, followed by a warm finish with a touch of spiciness.
The brand is also revamping its loyalty program, Band of Rebels, a fellowship of the most loyal Rebel Yell fans and supporters. The program will offer more engagement with members, an updated welcome kit, exclusive member e-newsletters as well as gifts and gear. Fans can sign up at bandofrebels.com.