The two companies have worked closely together since 1974, according to a press release, when SFIC, a privately held and family-owned company, started to market Jägermeister in the U.S.
“Our companies have been working in a trusted partnership for more than four decades,” said Michael Volke, Member of the Executive Board of Mast-Jägermeister. “As we think about the future, acquiring SFIC is a logical next step in our long-term strategy in the US market and creates the framework for the next exciting chapter of the Jägermeister brand.”
Said John Frank, Vice Chairman of SFIC, “We are confident this move will be a win for our employees, our customers, our consumers and their world-renowned spirits brand.”
The agreement is between two privately held companies, so terms of the deal will not be disclosed. Both sides expect the deal to close within 30 to 60 days, according to the press release.