Caliwater Cactus Water is currently available through the distribution of Nature’s Best Powered By KeHE, the second largest wholesaler-distributor of health and natural food products, the company says.
Both the 11.2 ounce (330 ml) and 1 liter of the brand’s fresh prickly pear cactus beverage are available to retailers.
“The addition of Nature’s Best Powered By KeHE as one of our distributors is a great way for us to expand our points of distribution,” said Matt McKee, co-founder of Caliwater. “We’re looking forward to continued growth throughout the country.”
Caliwater is designed to contain fewer calories and less sugar than the leading coconut waters and aloe juices currently on the market, the company says.
Caliwater contains prickly pear cactus, the company says, which is the only superfruit that contains all 24 of the rare and potent antioxidants known as betalains, which offer unique beauty benefits for the skin.
Additionally, Caliwater delivers five naturally occurring electrolytes, as well as prickly pear cactus extract, which has been shown through clinical trials to relieve the symptoms of a hangover (Tulane Health Sciences Center, Dr. Jeff Wiese, 2004).
Caliwater utilizes the expertise of Ramsey, N.J. based Cascadia Managing Brands to develop and deploy its sales, marketing and distribution strategy.