Newcastle Brown Ale has announced the introduction of its second, limited-edition variety pack brewed in collaboration with Caledonian Brewery, one of the oldest a breweries in the U.K.
Newcastle’s new Fall Variety Pack will include offerings with higher ABVs and IBUs (International Bitter Units) targeting LDA+ male shoppers, age 21-39, who seek variety and more complexity, the company says.
The Newcastle Variety Pack includes: newcomer Newcastle Foreign Extra IPA (6.5% ABV, 65 IBU), a dark gold IPA with hop bitterness, balanced with floral/citrus notes, malty undertones and a slightly sweet finish; returning limited edition, Newcastle Scotch Ale (6.4% ABV, 40 IBUs), a full flavor and fusion of malts with toffee notes and a mellow hop; and classic Newcastle Brown Ale (4.7% ABV, 18 IBUs), a golden-brown ale with a full-bodied flavor with and lightly sweet finish, the company says
Variety Packs are a growing trend, up +16% CAGR from 2010-2014, the company says.
“Today’s drinkers are always looking for new tastes and styles to add to their beer repertoire. Variety packs are a great way to showcase new beer styles and deliver consumers the variety they crave in one convenient format,” says Priscilla Dohnert, Brand Director, HEINEKEN USA. “Higher alcohol beers are also a growing segment, contributing $1.4B in growth over the past 3 years, making the variety pack the perfect way for Newcastle to introduce Newcastle Foreign Extra IPA, a 6.5% ABV offering and the brand’s first hop forward IPA.”
Newcastle Variety Pack will be available beginning in September in 12-pack bottle format.