Oliver Winery has announced the release of the new sparkling-style wines Bubblecraft Red and Bubblecraft White.
According to Nielsen, the U.S. sparkling category was up six percent in 2014, with sales over $900 million. Growth of sweet sparkling wine was even higher, with figures in the double digits.
Bubblecraft Red is a bubbly, sweet and luscious Concord wine, the company says, with ruby color and a bright, satisfying finish. This effervescent wine features juice from the cool-growing Great Lakes region, and pairs with any cuisine.
Bubblecraft White has a floral nose and hint of gentle Niagara grape on the tongue, the company says. Chilled, stainless steel fermentation retains sweetness. Bubblecraft White is best enjoyed with poultry or light cheeses.
Both wines have an ABV of 11 percent and will retail for $10.99.
Bubblecraft wines feature embossed pearlescent labels designed in collaboration with Napa-based firm Auston Design Group. Custom 750-milliliter sparkling-style glass and a metallic crown closure finish the design.
Bubblecraft will be available in Indiana, Ohio, Kentucky, Michigan, Tennessee, Florida, Missouri, Kansas, and Colorado, beginning this fall. The wine also will be sold at Oliver Winery’s Tasting Room in Bloomington, Indiana, and online at oliverwinery.com.
Oliver Winery will bolster the Bubblecraft release with an in-store merchandising program in addition to regional advertising and tasting room support. Bubblecraft is one of Oliver Winery’s seven product lines.