BD Roundup – September 23, 2015

• AB InBev Pitches Massive Merger with SABMiller
• Report Details Global Responsible Drinking Gains
• Spotlight Q&A: Tito’s Vodka
• Verona: Unlucky in Love, but Lucky in Wine
• Seeking Photos of Dynamic In-Store Displays

A GLOBAL PHENOMENON

The chant “Buy American” can now be heard in bars and cocktail lounges around the globe. According to the Beverage Information Group, Bourbon is one of the bankable beverage trends in the U.S. Sales of the leading brands were up a whopping 6.4% in 2014. After decades of living in the shadow of imported whiskeys, global sales of our indigenous spirit now easily surpasses those of Scotch and Canadian Whisky.
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THE CASE FOR CACHAÇA

Cachaça is the national spirit of Brazil and is wildly popular in its homeland with hundreds of producers. Most of that is largely for local consumption; however, a growing number of cachaça brands are now available on the U.S. market. Still, the Brazilian spirit is not yet on the radar of most American consumers. 
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