Absolut has unveiled its newest limited edition bottle, Absolut Electrik, available in “striking silver” and “electric blue,” the company says.
The new bottles feature Absolut Original Vodka and will be available starting October 1, 2015, through the holiday season.
The Absolut Electrik bottle is the latest continuation of Absolut Nights, an ongoing campaign “dedicated to reimagining the future of nightlife,” the company says. “In simple, sleek metallic, the bottles serve as a muse for raising the energy of nights out and in.”
Absolut Electrik made its preview debut this week on E!’s “Countdown to the Red Carpet” and “Live from the Red Carpet,” when the show hosts celebrated the night’s nominees with an “Electrik-fied” toast using the Absolut Signature E! Cocktail – Absolut Best Dressed.
The bottles have suggested retail prices of $19.99 for a 750-ml. bottle, and and $24.99 for a 1-L bottle.
For more information on Absolut Electrik, along with cocktail recipes and bottle availability, visit absolut.com.