The Jack Daniel Distillery has announced Jack Daniel’s Sinatra Century.
It’s the brand’s latest collaboration with the Sinatra Family, to celebrate The Chairman of the Board’s Centennial.
Hitting shelves October 1, Sinatra Century is an ultra-premium whiskey, 100 proof As a limited edition expression, only 100 barrels of Jack Daniel’s Sinatra Century are being made available in individually numbered bottles.
The relationship between Frank Sinatra and Jack Daniel’s is one that still holds strong to this day. First recommended by friend Jackie Gleason, the Tennessee Whiskey became Sinatra’s signature drink, the company says. During performances, he kept a glass of Jack Daniel’s on a nearby stool on stage. It was his drink of choice at bars in his favorite cities, Las Vegas, Palm Springs, Chicago, Miami and (of course) New York.
Master Distiller Jeff Arnett created Sinatra Century through the careful selection of specially crafted barrels. Tasting his custom selections with the Sinatra family, he sought a bold, refined flavor, the company said, befitting Sinatra’s legacy.
Like all of Jack Daniel’s expressions, Sinatra Century is crafted using the same cave spring water from the Jack Daniel’s Hollow, proprietary yeast and charcoal-mellowing process that’s been used in the distillery’s nearly 150-year-old Tennessee Whiskey recipe.
From there, the whiskey enters specially selected “Sinatra” barrels hand-picked by Arnett.
The Jack Daniel’s Sinatra Century set will include previously unreleased Sinatra tracks, entitled “Sinatra Live at the Sands in 1966,” to accompany the specially designed Jack Daniel’s Sinatra Century bottle. The product will be priced approximately $499.99 per 1-L bottle.
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