Chappellet will release its 2012 Pritchard Hill Cabernet Sauvignon in November in new packaging.
The redesign reflects quality and the Chappellet family’s three generations of history on Pritchard Hill, the company says.
Designed by Daryl Jones, founding partner and creative director of JonesBecker, the new packaging takes its inspiration from the high-mountain, rocky landscape of Pritchard Hill. In keeping with the Chappellet family’s commitment to the environment, the packaging features a wood box made from sustainable beetle kill pine, the company says.
Inside the box, each bottle is wrapped in tissue printed with the original cartographer’s survey notes of Pritchard Hill from the 1800s. The new packaging also includes a booklet detailing the history of Pritchard Hill and Chappellet.
While the 2012 Chappellet Pritchard Hill Cabernet Sauvignon is already sold out through direct-to-consumer channels, the November 1st release date marks the beginning of allocation shipments to select trade and distributor partners.
The suggested retail price of the 2012 Pritchard Hill Cabernet Sauvignon is $150, but please note that this is special pre-release pricing.