In time for Thanksgiving, Skyy Vodka has added Coastal Cranberry to its Infusions line.
Skyy Infusions Coastal Cranberry features a dry, alluring aroma and lively taste that is both sweet and tart, the company says, giving cocktails a festive taste.
To create this infusion, rich cranberries — grown in the heart of “Cranberry Country” in Massachusetts — are wet harvested at the peak of flavor across 200 acres of bogs. Their fruit essence is extracted, then infused into Skyy’s distilled vodka to create a “true-to-fruit” flavor, the company says.
Skyy Infusions Coastal Cranberry is 70 proof and available at liquor stores nationwide for a suggested retail price of $13.99 for a 750-ml. bottle.
“A vodka cranberry or a vodka cranberry with a splash of soda are two of the most popular cocktails ordered by consumers in the US today. Skyy Infusions Coastal Cranberry easily recreates that same experience at the bar without the calories of cranberry juice,” says Umberto Luchini, Vice President of Marketing at Campari America. “While sugar-sweet confectionary flavored vodkas have seen a sharp decline in sales lately, we have seen continued growth with our true-to-fruit infusions made with natural ingredients.”
The newest addition to the Skyy Infusions lineup will also feature prominently in Skyy’s upcoming “Let’s Holidayy” campaign.
The 360-degree marketing effort includes out of home advertising; extensive social media outreach; on- and off-premise activations; and other activities calling attention to not only Skyy, the company says, but also to the phenomenon known as the ugly holiday sweater. During November and December, Skyy bottles will don ugly sweater knit prominently featuring the Skyy logo.