Malibu Rum has announced a new flavor: Pineapple Upside Down Cake.
This new product can be drank in shots, mixed with fruit juices or blended with ice cream.
Malibu Pineapple Upside Down Cake is 21% ABV. It will be nationally available in 750-ml. and 1-L. bottle sizes and will retail for a suggested price of $14.99/750ml.
To drive awareness of Malibu Pineapple Upside Down Cake, the brand will implement digital media, public relations activations and the brand’s social media platforms, the company says.
Additionally, point of sale materials along with in-store sampling in key markets will drive trial and awareness of Malibu Pineapple Upside Down Cake among new consumers at select retail outlets throughout the country.
“We’re continuing to see that consumers enjoy drinking confectionary, indulgent-flavored liqueurs as a way to discover new taste sensations that elevate their social experiences and fuel their fun,” said Jennifer Gordon, Brand Director for Malibu, in a press release. “Malibu Pineapple Upside Down Cake is a distinct and delicious solution to help them do just that.”
“Malibu Sensations have grown significantly and are outperforming confection flavor trends, while pineapple flavored spirits are also experiencing a growth in popularity,” Gordon added. “There is a large and growing audience for this distinctive product, providing retailers with the unique opportunity to capitalize on these growing trends.”