FrÏs Vodka has announced the release of FrÏs Cooling Pineapple in Florida, Georgia and South Carolina. The flavored vodka pairs the taste of pineapple with the “unique cooling sensation of FrÏs,” the company reports.
“Pineapple is one of the fastest growing flavor segments within vodka, which made it a natural choice as the first ‘cooling’ flavored vodka for Fris.” says Jessica Hochberg, Brand Manager of Vodkas, in a press release.
FrÏs Vodka is crafted at chilled temperatures to remove impurities for a crisp smooth vodka. The liquid is distilled four times and freeze-filtered at subzero temperatures. The launch of FrÏs Pineapple comes on the heels of the debut of the brand’s contemporary new packaging and updated liquid. “FrÏs sleek, sophisticated new light blue bottle and frosted label combine to more clearly communicate the brand’s ice cold, freeze filtered positioning,” the company says in a press release.
To raise awareness and drive sales of FrÏs Pineapple, 50-ml. hitchhiker bottles of FrÏs Pineapple will accompany 1.75-ml. bottles of FrÏs Original in select markets. In-store POS materials including case cards, one-case bins and shelf talkers will be available to build awareness and drive trial of both FrÏs Original and FrÏs Pineapple in launch markets.
FrÏs Pineapple (30% ABV) will be available in 750-ml. and 50-ml. bottles beginning May 2016. The 750-ml. will retail for a suggested price of $9.99.