Bacardí has debuted two new flavors: Bacardí Grapefruit and BACARDÍ Raspberry flavored rums.
Bacardí Grapefruit is a white rum infused with pink grapefruit flavors to create a sour and semi-sweet taste, the company says, while Bacardí Raspberry is infused with citrus raspberry flavors to create a mixture of sweet and tart.
For those looking to mix up cocktails at home, the rum brand will be offering monthly specialty cocktails available to purchase through Cocktail Courier, an online cocktail delivery service. Bacardí Grapefruit and Raspberry are mixable in any type of cocktail.
Traditional flavors like citrus and berry continue to grow in popularity. According to the Nielsen Pert White Spirits A&U study from March 2014, traditional flavors now represent 85% of flavored spirit volume (versus non-traditional fruit flavors), and two-thirds of flavored spirits volume is coming from millennial consumers.
Throughout the summer, Bacardí Grapefruit and Raspberry will be served at Bacardí House Party events across the country, including Governors Ball in New York City. The rums will be offered in their signature serves, the Bacardí Citrus Party Punch and the Bacardí Red Rum Punch.