Luxco has announced the brand refresh of David Nicholson 1843 Kentucky Straight Bourbon Whiskey and the launch of David Nicholson Reserve Kentucky Straight Bourbon Whiskey.
The brand, dating back to 1843 and part of Luxco’s portfolio of whiskeys since 2000, will continue to provide 100-proof bourbon in an updated, “upscale” package for both of the variants, the company says.
The new David Nicholson Reserve is a Kentucky Straight Bourbon Whiskey that offers a rye mash bill for a spicy finish, and will be available in 750-ml. bottles in July. This bourbon, bottled at 100 proof, is “extra aged for a more robust flavor and a full-bodied long finish,” the company says. Suggested retail price per bottle is $34.99-$39.99.
The suggested retail price per bottle for the normal David Nicholson 1843 is $29.99-$34.99 per 750-ml. bottle.
The brand’s packaging refresh includes a sleeker, contemporary bottle and a cleaner label design, the company says. There is also now a natural cork and embossing on the shoulder of the bottle.