Luxco has announced a new look for the brand Ezra Brooks Kentucky Straight Bourbon Whiskey and the launch of Ezra Brooks Bourbon Cream.
The brand, which dates back to 1957 and has been a part of Luxco’s portfolio of whiskeys since 1993, will continue to provide four variants.
“The domestic whiskey category continues to grow rapidly – more than four percent in the past 12 months – and the Ezra Brooks brand is keeping pace with this growth*,” says Fletcher Buchman, brand manager at Luxco, in a press release.
The brand is also launching the new Ezra Brooks Bourbon Cream, available seasonally in the fall and winter. This offers a buttery, caramel and toffee flavor with a touch of cinnamon and nutmeg, the company says. It will be available in 750-ml. bottles, at 25 proof, with a suggested retail price of $12.99-$14.99 per unit.
Ezra Brooks’ new look includes a new corked bottle with a premium matte-finish closure capsule. In addition, a higher-end label offers the bottle a craftier look and feel, the company says. The brand family – all offered in 750-ml. bottles and ranging in suggested retail prices of $11.99 to $26.99 – also includes:
- Ezra Brooks Kentucky Straight Bourbon Whiskey, bottled at 90 proof.
- Ezra Brooks Blended Whiskey, bottled at 80 proof
- Old Ezra Seven Year Kentucky Straight Bourbon Whiskey, bottled at 101 proof.