In Fall 2016, California winery Robert Mondavi Private Selection is set to introduce a new packaging look.
This pays homage to founding winemaker Robert Mondavi’s “legacy of making quality, expressive wine sourced from California’s best coastal vineyards,” the company says in a press release.
The redesign will still feature the brand’s Robert Mondavi tower logo and similar design elements, but with an elevated new color scheme and bottle design, “representing the brand’s values: heritage, simplicity, substance and honesty.”
The new packaging will debut at retailers nationwide beginning September 2016 for a suggested retail price of $10.99 per 750-ml bottle.
In addition to the revamped label with an enhanced in-hand quality feel, new packaging renovations include an updated bottle shape: broader shoulders and a tapered profile for red wines, plus a heavier glass weight.
Robert Mondavi Private Selection will also introduce two new screw cap bottles to the lineup, as seen with the Sauvignon Blanc and Pinot Grigio varietals.
“The focus of this redesign project is to make the outside of the bottle feel as premium as the product inside,” says Robert Mondavi Private Selection Vice President of Marketing, Jon Guggino. “The new packaging is indicative of the brand’s relatable and grounded personality, while also embodying our timeless tradition of producing quality, well-balanced wines.”