SKYY Vodka continues to expand its infusions line, by adding SKYY Infusions Bartlett Pear.
Bartlett Pear has notes of fleshy ripe pear with bright juicy flavor, the company says, finished with a dry and crisp taste, made for autumnal cocktails.
“Consumer demand for natural tasting products has been the driving force behind the success of the SKYY Infusions line,” says Richard Black, Vice President of Marketing, White Spirits and Cordials, Campari America, in a press release. “Repeat purchases of SKYY Infusions made a sharp uptick in 2015. It is clear that consumers and bartenders alike are looking for more authentic, fresh fruit flavors in their cocktails.”
This new entry taps into the growing pear flavor trend in the U.S, the company says. The renewed interest in pear ciders, as well as pear-based liqueurs, has brought attention back to the fruit. When selecting the varietal, SKYY Infusions looked to the Bartlett pear – the number-one grown and sold pear in America, accounting for 50 percent of the American pear crop, the company says.
SKYY Infusions Bartlett Pear will be featured at on- and off-premise sampling events, and through the franchise’s upcoming winter promotion, SKYY HOLIDAYY. The new flavor will also be highlighted in marketing communications throughout the season.
SKYY Infusions Bartlett Pear is 70 proof (35% ABV), and is available in 50-ml. ($1.99), 750-ml ($13.99), 1-L. ($16.99) and 1.75-L. ($19.99).