Breakthru Beverage Acquires Craft Beer Distributor C.R. Goodman

C.R. Goodman of Colorado, a craft and import beer distributor, announced today that it will sell the assets of its distribution business to Breakthru Beverage, also of Colorado.

C.R. Goodman began operating in Colorado in 2006 and has since grown into a leading craft and import distributors in the state.

“With the changing landscape in Colorado we felt the timing was right to make this change for our suppliers, customers and employees,” explains Ken Goodman, owner, C.R. Goodman. “We chose our suitor carefully and know the Breakthru team will take the same passion and energy we’ve had for our brands to the next level.”

Breakthru Beverage Colorado — formerly Beverage Distributors Company — will look to add brewers such as Left Hand, Upslope, Stone, Dogfish Head, Firestone Walker, Boulevard, Bristol, Victory, Funkwerks, Odd 13 and several other craft and import suppliers to their portfolio of beer brands, which includes Odell, Avery, Great Divide, Denver Beer, Ska and Guinness.

“We have made many changes and added considerable resources to our organization over the years in an effort to be the distributor of choice for craft and imported beer sales in Colorado, and we are thrilled that C.R. Goodman has chosen us to carry on their legacy,” says Joe Marotta, President West Region, Breakthru Beverage.


Financial terms of the deal were not disclosed.


  1. You had a video on Sailor Jerry 6 or 7 months ago and I got about half way thru it and some how I found a way to delete it before I got to finish it. Would you PLEASE send me that edition again? ? ? Thanking you in advance.
    Doug Benson

    • Hi Doug-
      If you go into any of the digital editions, there’s an archive available in the tools menu. So you should be able to view any past issues. I’m unsure which had a Sailor Jerry video, since that would have been tied to an ad.


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