Enovation Brands, Inc. has announced the introduction of Gemma di Luna Moscato to its product line-up.
Gemma di Luna is a Italian sparkling wine crafted from Moscato grapes grown in Italy’s Piemonte region. It “boasts a fuller effervescence than the gentle frizzante style typical of moscato for a fully sparkling or ‘spumante’ quality,” the company says.
Flavors include juicy grape notes and fresh fruit flavors of nectarine, peach and apple balanced by acidity. At 7.5% ABV, Gemma di Luna also satisfies the growing consumer trend towards lower alcohol choices, the company believes.
The marketing campaign behind Gemma di Luna presents the wine as “Italy’s New Gem” and stems from the meaning of the brand name, “Gem of the Moon.” The color scheme and sparkling aspect of the packaging are reflected across the marketing mix. Social media will engage consumers to create and share their “Gemma Moments,” while a targeted events platform will engage the bridal and special events communities from both a consumer and trade perspective.
Gemma di Luna is available nationwide for a suggested retail price of $16.99 per 750-ml. bottle.