Our annual Advertising & Promotion Awards recognize the best design and execution of branded content developed by the beverage alcohol industry.
The awards are judged by editorial staff from The Beverage Information Group, parent company of this magazine. Winners in 2016 include beer, wine and spirit brands that created marketing and advertising campaigns reaching consumers this past year.
If you’re a marketer or advertising agency in the beverage alcohol industry, and you don’t see your brand represented, be sure to check the March/April 2017 issue of Beverage Dynamics for more information on how to enter the 33rd annual awards.
Congratulations to all of this year’s winners!
Traditional Advertising
Consumer Print Ad (Full Page)
First Place
Brand: Burnett’s Vodka
Company Name: Heaven Hil Brands
Marketing Director: Kate Latts
Brand Manager: Reid Hafer
Agency: XenoPsi
Creative Director: Shaun Samson
Copywriter: Jenn Inzetta
Art Director: Shaun Samson
Second Place
Brand: Korbel California Champagne
Company Name: Brown-Forman
Brand Manager: Todd Kennedy, Colton Payne
Agency: PriceWeber
Creative Director: Carolyn Moses
Copywriter: Mel Bryant
Art Director: Carolyn Moses
Account Director: Robert Trinkle
Third Place
Brand: Korbel California
Champagne
Company Name: Brown-Forman
Brand Manager: Todd Kennedy, Colton Payne
Agency: PriceWeber
Creative Director: Carolyn Moses
Copywriter: Robert Trinkle
Art Director: Carolyn Moses
Account Director: Robert Trinkle
Consumer Print Campaign
First Place
Brand: Evan Williams Bourbon
Company Name: Heaven Hill Brands
Marketing Director: Kate Latts
Brand Manager: Chris Ratterman
Agency: XenoPsi
Creative Director: Shaun Samson
Copywriter: Jenn Inzetta
Art Director: Annie Barch
Second Place
Brand: Korbel California
Champagne
Company Name: Brown-Forman
Brand Manager: Todd Kennedy, Colton Payne
Agency: PriceWeber
Creative Director: Will Cauthen
Copywriter: Mel Bryant
Art Director: Carolyn Moses
Account Director: Robert Trinkle
Trade Print Ad (Full Page)
First Place
Brand: BuzzBallz
Company Name: Southern Champion
Agency: In-House
Creative Director: Merrilee Kick
Graphic Designer: Tia Wines
President: Merrilee Kick
Second Place
Brand: Korbel Brandy
Company Name: Brown-Forman
Brand Manager: Todd Kennedy, Colton Payne
Agency: PriceWeber
Creative Director: Mel Bryant
Copywriter: Mel Bryant
Account Director: Robert Trinkle
Holiday or Special Ad
First Place
Brand: Korbel California Champagne
Company Name: Brown-Forman
Brand Manager: Todd Kennedy,
Colton Payne
Agency: PriceWeber
Creative Director: Carolyn Moses
Copywriter:
Mel Bryant
Art Director:
Carolyn Moses
Account Director: Robert Trinkle
Television Commercial
First Place
Brand: Korbel California Champagne
Company Name: Brown-Forman
Brand Manager: Todd Kennedy, Colton Payne
Agency: PriceWeber
Creative Director: Will Cauthen/Jeff Van Zandt
Copywriter: Jeff Van Zandt
Art Director: Will Cauthen
Account Director: Robert Trinkle
Second Place
Brand: Korbel California Champagne
Company Name: Brown-Forman
Brand Manager: Todd Kennedy, Colton Payne
Agency: PriceWeber
Creative Director: Will Cauthen/Jeff Van Zandt
Copywriter: Jeff Van Zandt
Art Director: Will Cauthen
Account Director: Robert Trinkle
Special Video
First Place
Brand: Early Times (Pictured atop)
Company Name: Brown-Forman
Brand Manager: Marc Hindorff
Agency: PriceWeber
Creative Director: Will Cauthen/Jeff Van Zandt
Copywriter: Jeff Van Zandt
Art Director: Will Cauthen
Account Director: Robert Trinkle
Second Place
Brand: Jack Daniel’s Tennessee Whiskey
Company Name: Brown-Forman
Marketing Director: Jamie Butler
Brand Manager: John Higgins
Agency: DVL Seigenthaler
Creative Director: Nelson Eddy
Copywriter: Nelson Eddy
Art Director: Jimmy Chaffin (producer)
Third Place
Brand: Collingwood
Company Name: Brown-Forman
Brand Manager: Heather Howell
Agency: PriceWeber
Creative Director: Mel Bryant
Copywriter: Mel Bryant
Account Director: Robert Trinkle
Outdoor or Transit Ad
First Place
Brand: Rogue Nation Tour 2016
Company Name: Rogue Ales & Spirits
Marketing Director: Devin Moore
Agency: In-House
Creative Director: Hagen Moore
Second Place
Brand: Wicked Dolphin
Company Name: Cape Spirits Inc.
Marketing Director: JoAnn Elardo
Third Place
Brand: Korbel Brandy
Company Name: Brown-Forman
Brand Manager:
Todd Kennedy, Colton Payne
Agency: PriceWeber
Creative Director: Mel Bryant
Copywriter: Mel Bryant
Account Director: Robert Trinkle
Product Packaging
New Product Packaging
First Place
Brand: Closet Freak
Company Name: Southern Champion
Creative Director: Merrilee Kick
Graphic Designer: Tia Wines
President: Merrilee Kick
Second Place
Brand: The Federalist
Company Name: Terlato Wines
Marketing Director: Jamie Wideman
Brand Manager: Drew Stephen
Agency: CF Napa
Creative Director: David Schuemann
Third Place
Brand: Korbel
California Champagne
Company Name: Brown-Forman
Brand Manager: Todd Kennedy, Colton Payne
Agency: PriceWeber
Creative Director: J.C. Thorpe
Copywriter: Mel Bryant
Art Director: J.C. Thorpe
Account Director: Robert Trinkle
Redesigned Label or Packaging
First Place
Brand: Flor de Campo
Company Name: Terlato Wines
Marketing Director: Jamie Wideman
Brand Manager: Joe Sweeney
Agency: CF Napa
Creative Director: David Schuemann
Project Manager: Lauren House
Second Place
Brand: Rogue Honey Kolsch
Company Name: Rogue Ales & Spirits
Marketing Director: Devin Moore
Agency: In-House
Creative Director: Hagen Moore
In-Store Displays
Shelf Talker
First Place
Brand: Jack Daniel’s Single Barrel
Company Name: Brown-Forman
Marketing Director: Kristine Erwin
Brand Manager: Ana Kornegay
Agency: ImageSeller
Second Place
Brand: Collingwood
Company Name: Brown-Forman
Brand Manager: Heather Howell
Agency: PriceWeber
Creative Director: Mel Bryant
Copywriter: Mel Bryant
Account Director: Robert Trinkle
Third Place
Brand: Jack Daniel’s Gentleman Jack
Company Name: Brown Forman
Marketing Director: Ana Kornegay
Brand Manager: Adam Hayes
Agency: FCB RED
Creative Director: Quanah Humphreys
Copywriter: Will Sharpe
Art Director: Nathan Grundhauser
Banner or Streamer
First Place
Brand: Rogue Harvest
Company Name: Rogue Ales & Spirits
Marketing Director: Devin Moore
Agency: In-House
Creative Director: Hagen Moore
Case Card
First Place
Brand: Covington Gourmet Vodka
Company Name: Covington Spirits LLC
Marketing Director: James Eason
Brand Manager: James Eason
Agency: Target Marketing & Importing LLC
Creative Director: James Eason
Copywriter: Lidia Krupka
Art Director: Lidia Krupka
Second Place
Brand: Early Times
Company Name: Brown-Forman
Brand Manager: Marc Hindorff
Agency: PriceWeber
Creative Director: Will Cauthen
Copywriter: Mel Bryant
Art Director: Carolyn Moses
Account Director: Robert Trinkle
Third Place
Brand: The Federalist
Company Name: Terlato wines
Marketing Director: Jamie Wideman
Brand Manager: Drew Stephen
Creative Director: Mike Roberts
Floor Bin or Rack
First Place
Brand: Old Forester Company Name: Brown-Forman
Marketing Director: Brooke Braun
Brand Manager: Dee Mischler/Campbell Brown
Agency: ImageSeller
Second Place
Brand: Finlandia
Company Name: Brown-Forman
Marketing Director: Brooke Braun
Brand Manager: Sara Shaughnessy
Agency: ImageSeller
Third Place
Brand: Jack Daniel’s, Jack Daniel’s Tennessee Honey & Jack Daniel’s Tennessee Fire
Company Name: Brown- Forman
Marketing Director: Kristine Erwin
Brand Manager: Jesus (Chuy) Ostos & Casey Nelson
Agency: ImageSeller
Multi-Case Floor Display
First Place
Brand: Jack Daniel’s
Company Name: Brown-Forman
Marketing Director: Kristine Erwin
Brand Manager: Jesus (Chuy) Ostos
Agency: ImageSeller
Second Place
Brand: Cabrito
Company Name: Phillips Distilling Company
Marketing Director: Marla Burke
Brand Manager: Jessica Mann
Agency: MarketingLab
Creative Director: Chris Haas
Copywriter: Chris Haas and Bill Biwer
Art Director: Bill Biwer
Other: Brian Krause
Third Place
Brand: Early Times
Company Name: Brown-Forman
Brand Manager: Marc Hindorff
Agency: PriceWeber
Creative Director: Will Cauthen
Copywriter: Jeff Van Zandt
Art Director: Carolyn Moses
Account Director: Robert Trinkl
Sales & Promotional Items
Poster
First Place
Brand: Rogue Rise Up
Company Name: Rogue Ales & Spirits
Marketing Director: Devin Moore
Agency: In-House
Creative Director: Hagen Moore
Second Place
Brand: Korbel Brandy
Company Name: Brown-Forman
Brand Manager: Todd Kennedy, Colton Payne
Agency: PriceWeber
Creative Director: Mel Bryant
Copywriter: Mel Bryant
Account Director: Robert Trinkle
Third Place
Brand: Jack Daniel’s Tennessee Whiskey
Company Name: Brown-Forman
Marketing Director: John Higgins
Brand Manager: Svend Jansen
Agency: DVL Seigenthaler
Creative Director: Nelson Eddy
Copywriter: Nelson Eddy
Art Director: Sean Williams
Other: Bobby Rosenstock (illustrator)
Promotional Barware
First Place
Brand: Coopers’ Craft Company Name: Brown-Forman
Marketing Director: Brooke Braun
Brand Manager: Lindsay Engle
Agency: ImageSeller
Second Place
Brand: Rogue Beer Shucker
Company Name: Rogue Ales & Spirits
Marketing Director: Devin Moore
Agency: In-House
Creative Director: Hagen Moore
Third Place
Brand: Gentleman Jack
Company Name: Brown Forman
Marketing Director: Ana Kornegay
Brand Manager: Adam Hayes
Agency: FCB RED
Creative Director: Quanah Humphreys
Copywriter: Will Sharpe
Art Director: Nathan Grundhauser
Coaster or Napkin
First Place
Brand: Old Forester
Company Name: Brown-Forman
Marketing Director: Brooke Braun
Brand Manager:
Dee Mischler/Campbell Brown
Agency: ImageSeller
Second Place
Brand: Old Forester
Company Name: Brown-Forman
Marketing Manager: Campbell Brown
Agency: PriceWeber
Creative Director: Will Cauthen
Copywriter: Mel Bryant
Art Director: Carolyn Moses
Account Director: Robert Trinkle
Third Place
Brand: Rogue Farms
Company Name: Rogue Ales & Spirits
Marketing Director: Devin Moore
Agency: In-House
Creative Director: Hagen Moore
Sales Brochure or Sell Sheet
First Place
Brand: Old Forester
Company Name: Brown-Forman
Marketing Manager: Campbell Brown
Agency: PriceWeber
Creative Director: Carolyn Moses
Copywriter: Mel Bryant
Art Director: Carolyn Moses
Account Director: Robert Trinkle
Direct Mailing
First Place
Brand: Jack Daniel’s Tennessee Whiskey
Company Name: Brown-Forman
Marketing Director: Chris Saling (community manager)
Brand Manager: Phil Epps
Agency: DVL Seigenthaler
Art Director: Jennifer Rundberg/Jan Mattix
Other: Mark Tucker (photographer)
Other: Brett Sahler (producer)
Branded Wearable
First Place
Brand: Coopers’ Craft
Company Name: Brown-Forman
Marketing Director: Brooke Braun
Brand Manager: Lindsay Engle
Agency: ImageSeller
Second Place
Brand: el Jimador
Company Name: Brown-Forman
Marketing Director: Taylor Toms
Brand Manager: Jennifer Simmonds
Agency: ImageSeller
Third Place
Brand: Early Times
Company Name: Brown-Forman Brand
Manager: Marc Hindorff
Agency: PriceWeber
Creative Director: Will Cauthen
Copywriter: Jeff Van Zandt
Art Director: Will Cauthen
Account Director: Robert Trinkle
Promotional Glassware
First Place
Brand: Rogue Farms
Company Name: Rogue Ales & Spirits
Marketing Director: Devin Moore
Agency: In-House
Creative Director: Hagen Moore
Other Premium Item
First Place
Brand: el Jimador
Company Name: Brown-Forman
Marketing Director: Taylor Toms
Brand Manager: Jennifer Simmonds
Agency: ImageSeller
Second Place
Brand: Herradura
Company Name: Brown-Forman
Marketing Director: Taylor Toms/Brooke Braun
Brand Manager: Liz Kennedy
Agency: ImageSeller
Third Place
Brand: Old Forester
Company Name: Brown-Forman
Marketing Manager: Campbell Brown
Agency: PriceWeber
Creative Director: Carolyn Moses
Art Director: Carolyn Moses
Account Director: Robert Trinkle
Table Tent
First Place
Brand: Collingwood
Company Name: Brown-Forman
Brand Manager: Heather Howell
Agency: PriceWeber
Creative Director: Mel Bryant
Copywriter: Mel Bryant
Account Director: Robert Trinkle
Second Place
Brand: Jack Daniel’s Gentleman Jack
Company Name: Brown Forman
Marketing Director: Ana Kornegay
Brand Manager: Adam Hayes
Agency: FCB RED
Creative Director: Quanah Humphreys
Copywriter: Will Sharpe
Art Director: Nathan Grundhauser
Third Place
Brand: Korbel California Champagne
Company Name: Brown-Forman
Brand Manager: Todd Kennedy, Colton Payne
Agency: PriceWeber
Creative Director: Will Cauthen
Copywriter: Mel Bryant
Art Director: Carolyn Moses
Account Director: Robert Trinkle
On-Premise Signage
First Place
Brand: Jack Daniel’s Tennessee Whiskey
Company Name: Brown Forman
Brand Manager: Jesus Ostos and Jim Lake
Agency: FCB RED
Creative Director: Quanah Humphreys
Copywriter: Will Sharpe
Art Director: Katie Brenn
Off-Premise Signage
First Place
Brand: Jack Daniel’s Tennessee Fire
Company Name: Brown-Forman
Marketing Director: Kristine Erwin
Brand Manager: Casey Nelson
Agency: ImageSeller
Tap Handle
First Place
Brand: Rogue Paradise Pucker
Company Name: Rogue Ales & Spirits
Marketing Director: Devin Moore
Agency: In-House
Creative Director: Hagen Moore
Events And Partnerships
PR Single Event
First Place
Brand: Jack Daniel’s Tennessee Whiskey
Company Name: Brown-Forman
Marketing Director: John Higgins
Brand Manager: Laura Petry
Agency: DVL Seigenthaler
Second Place
Brand: John Dewar & Sons
Company Name: Bacardi USA
Agency: Nike Communications
Third Place
Brand: Early Times
Company Name: Brown-Forman
Brand Manager: Marc Hindorff
Agency: PriceWeber
Creative Director: Will Cauthen
Copywriter: Jeff Van Zandt
Art Director: Will Cauthen
Account Director: Robert Trinkle
Trade Education Event
First Place
Brand: Rutherford Hill
Company Name: Terlato Wines
Marketing Director: Jamie Wideman
Brand Manager: Drew Stephen
Art Director: Mike Roberts
Winemaker: Marisa Taylor
PR Campaign
First Place
Brand: Rogue Cities Tour
Company Name: Rogue Ales & Spirits
Marketing Director: Devin Moore
Agency: In-House
Creative Director: Hagen Moore
Second Place
Brand: Brown Forman
Company Name: Jack Daniel’s
Agency: Mirrorball Group LLC
Creative Director: Allison Demyanovich
Other: CEO: Michael Blatter; Executive Creative Director: Stephen Papageorge; Vice President: Mandy Kalajian; Account Director: Laura Magill; Director of Production: Renata Xatart; Talent Director: Jesse Patch
Sports Sponsorship
First Place
Brand: Blackheart Premium Spiced Rum
Company Name: Heaven Hill Brands
Marketing Director: Kate Latts
Brand Manager: Hannah Venhoff
Agency: XenoPsi
Creative Director: Shaun Samson
Copywriter: Jenn Inzetta
Art Director: Patrick Winfield
Celebrity Spokesperson
First Place
Brand: Evan Williams Bourbon
Company Name: Heaven Hill Brands
Marketing Director: Kate Latts
Brand Manager: Chris Ratterman
Agency: XenoPsi
Creative Director: Shaun Samson
Copywriter: Jenn Inzetta
Art Director: Annie Barch
Associate Creative Director: Tyler Dunn
Festival Or Concert Sponsorship
First Place
Brand: Jagermeister
Company Name: Sidney Frank Importing Co
Marketing Director: Jack Carson
Brand Manager: Chris Dunn
CMO: Marcus Thieme
Second Place
Brand: Seven Daughters
Company Name: Terlato Wines
Marketing Director: Jamie Wideman
Brand Manager: Jackie Sylvester
Agency: A2G
Art Director: Mike Roberts
Third Place
Brand: Burnett’s Vodka
Company Name: Heaven Hill Brands
Marketing Director: Kate Latts
Brand Manager: Reid Hafer
Agency: XenoPsi
Brand Ambassador Program
First Place
Brand: Burnett’s Vodka
Company Name: Heaven Hill Brands
Marketing Director: Kate Latts
Brand Manager: Reid Hafer
Agency: XenoPsi
Social Media Director: Allison Martin
New Media
Website
First Place
(Editor’s Note: The first place winner for the website category was unintentionally omitted from the print version of this story. We regret the error, and will be printing a correction in the next print issue of Beverage Dynamics)
Brand: Collingwood
Company Name: Brown-Forman
Brand Manager: Heather Howell
Agency: PriceWeber
Creative Director: Mel Bryant
Copywriter: Mel Bryant
Account Director: Robert Trinkle
Second Place
Brand: RumChata
Company Name: Agave Loco, LLC
Marketing Director: Ed Moser
Agency: Legwork Studio
Creative Director: Charlie Maas
Art Director: Dave Soderberg
Third Place
Brand: Evan Williams Bourbon
Company Name: Heaven Hill Brands
Marketing Director: Kate Latts
Brand Manager: Chris Ratterman
Agency: XenoPsi
Creative Director: Shaun Samson
Copywriter: Jenn Inzetta
Art Director: Tyler Dunn
Social Media Account
First Place
Brand: Collingwood
Company Name: Brown-Forman
Brand Manager: Heather Howell
Agency: PriceWeber
Creative Director: Mel Bryant
Copywriter: Mel Bryant
Account Director: Robert Trinkle
Digital Director: Jeremy Schell
Second Place
Brand: Canadian Mist
Company Name: Brown-Forman
Brand Manager: Marc Hindorff
Agency: PriceWeber
Creative Director: Will Cauthen/ Jeff Van Zandt
Copywriter: Jeff Van Zandt
Art Director: Will Cauthen
Account Director: Robert Trinkle
Third Place
Brand: The Federalist
Company Name: Terlato Wiens
Marketing Director: Jamie Wideman
Brand Manager: Drew Stephen
Agency: Schafer Condon Carter (SCC)
Account Supervisor: Paige Robinson
Assistant Account Executive: Katie Cottrell
Interactive Social Media Campaign
First Place
Brand: Early Times
Company Name: Brown-Forman
Brand Manager: Marc Hindorf
Agency: PriceWeber
Creative Director: Will Cauthen/Jeff Van Zandt
Copywriter: Jeff Van Zandt, Mel Bryant
Art Director: Carolyn Moses
Account Director: Robert Trinkle
Second Place
Brand: Burnett’s Vodka
Company Name: Heaven Hill Brands
Marketing Director: Kate Latts
Brand Manager: Reid Hafer
Agency: XenoPsi
Creative Director: Shaun Samson
Copywriter: Jenn Inzetta
Art Director: Patrick Winfield
Third Place
Brand: Evan Williams Bourbon
Company Name: Heaven Hill Brands
Marketing Director: Kate Latts
Brand Manager: Chris Ratterman
Agency: XenoPsi
Creative Director: Shaun Samson
Art Director: Tyler Dunn
Scriptwriter: Judd Cherry
Director: Sebastiano Tomada
Digital Game, Contest or Sweepstakes
First Place
Brand: Admiral Nelson’s Premium Spiced Rum
Company Name: Heaven Hill Brands
Marketing Director: Kate Latts
Brand Manager: Hannah Venhoff
Agency: XenoPsi
Creative Director: Shaun Samson
Copywriter: Jenn Inzetta
Art Director: Annie Barch
Second Place
Brand: Evan Williams Honey
Company Name: Heaven Hill Brands
Marketing Director: Kate Latts
Brand Manager: Chris Ratterman
Agency: XenoPsi
Creative Director: Shaun Samson
Copywriter: Judd Cherry & Michelle Altman
Art Director: Annie Barch
Other: Tyler Dunn, Associate Creative Director
Third Place
Brand: Jack Daniel’s Gentleman Jack
Company Name: Brown Forman
Marketing Director: Ana Kornegay
Brand Manager: Adam Hayes
Agency: FCBX
Creative Director: Eric Mortensen
Web Video
First Place
Brand: The Balvenie
Company Name:
Civic Entertainment Group
Marketing Director: Jennifer Boardman
Brand Manager: Andrew Weir
Agency: Civic Entertainment Group
Creative Director: Rob Meyer
Second Place
Brand: Early Times
Company Name: Brown-Forman
Brand Manager: Marc Hindorff
Agency: PriceWeber
Creative Director: Will Cauthen/Jeff Van Zandt
Copywriter: Jeff Van Zandt
Art Director: Will Cauthen
Account Director: Robert Trinkle
Third Place
Brand: Rogue Revolution
Company Name: Rogue Ales & Spirits
Marketing Director: Devin Moore
Agency: In-House
Creative Director: Hagen Moore
Web Ad Campaign
First Place
Brand: Charles Krug
Company Name: C. Mondavi & Family
Marketing Director: Paul Englert
Brand Manager: Jaki Palacios
Agency: Digital Forte
Creative Director: Liz O’Donnell
Second Place
Brand: Korbel Brandy
Company Name: Brown-Forman
Brand Manager: Todd Kennedy, Colton Payne
Agency: PriceWeber
Creative Director: Mel Bryant
Copywriter: Mel Bryant
Account Director: Robert Trinkle
Third Place
Brand: Burnett’s Vodka
Company Name: Heaven Hill Brands
Marketing Director: Kate Latts
Brand Manager: Reid Hafer
Agency: xenoPsi
Creative Director: Shaun Samson
Copywriter: Jenn Inzetta
Art Director: Patrick Winfield
Best Overall Cross-Category Campaign
First Place
Brand: Early Times
Company Name: Brown-Forman
Brand Manager: Marc Hindorff
Agency: PriceWeber
Creative Director: Will Cauthen/
Jeff Van Zandt
Copywriter: Jeff Van Zandt, Mel Bryant
Art Director: Carolyn Moses, Clint Martin
Account Director: Robert Trinkle
Second Place
Brand: Evan Williams Bourbon
Company Name: Heaven Hill Brands
Marketing Director: Kate Latts
Brand Manager: Chris Ratterman
Agency: XenoPsi
Creative Director: Shaun Samson
Copywriter: Jenn Inzetta
Art Director: Annie Barch
Associate Creative Director: Tyler Dunn
Third Place
Brand: Burnett’s Vodka
Company Name: Heaven Hill Brands
Marketing Director: Kate Latts
Brand Manager: Reid Hafer
Agency: XenoPsi
Creative Director: Shaun Samson
Copywriter: Jenn Inzetta
Art Director: Patrick Winfield
Other: Allison Martin,
Social Media Director
Other: Simone Katz, Media Director
Kyle Swartz is Associate Editor of Beverage Dynamics magazine. Reach him at kswartz@epgmediallc.com