Sterling Vineyards New Look


Napa Valley’s Sterling Vineyards has unveiled its new look.


Their wines now feature “stylishly shaped metallic labels” with an embossed estate seal, the company says, to accompany the launch of the brand’s new ad campaign, Always Polished, Never Dull.

Starting with the estate’s Vintner’s Collection, the newly labeled wines are available nationwide as of this month.

Celebrity photographer Norman Jean Roy photographed the new “Always Polished, Never Dull” advertising campaign, showcasing “stylish guests” at Sterling Vineyards’ Napa Valley estate, the company says, as they “embody the quintessential California lifestyle.”


Sterling Vineyards has been producing wines since its founding in 1964 by Californian vintner Peter Newton, creating Napa Valley wines from Old World varietals. Their wines include the Sterling Vineyards Vintner’s Collection Chardonnay (SRP: $12.99) and Cabernet Sauvignon (SRP: $15.99).

The Vintner’s Collection Chardonnay has vibrant fruit flavors including  Crisp Gala apple and Bartlett pear, the company says, with hints of pineapple, lovely pie spices and toasty vanilla. Clean, ripe citrus flavors extend the finish. Pair it with grilled chicken, seafood or light pastas.

The Vintner’s Collection Cabernet Sauvignon has aromas of blackberry bramble, accented by nutmeg and mocha spices, the company says, while the palate has dark cherries, currants and spice. Fine, chocolaty tannins hold the finish. Pairs well with a variety of foods, from filet mignon to barbecued ribs.


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