Devotion Vodka today introduced a nutrition labeling program across its entire line of products, including all bottle sizes, marketing materials and in-store point-of-sale displays.
The full-line roll out of nutrition messaging on Devotion Vodka bottles comes on the heels of the 2016 approval by the Alcohol and Tobacco Tax and Trade Bureau certifying Devotion to print the info.
“We are the only brand to check all the boxes, including sugar-free, gluten-free, lowest calorie count, kosher and now nutritional labeling,” says Drew Adelman, CEO of Devotion Spirits, in a press release.
Following Devotion’s commitment to nutrition labeling, other leaders in the spirits industry have followed suit, the company says, and now implementing similar programs for their products as well. “Devotion Vodka is fully committed to transparency, so it’s refreshing to see other brands take this initiative seriously,” says Adelman.
Devotion Vodka brand continues to expand its national distribution network and includes distributors such as Fedway Associates, MS Walker, Young’s Markets, Charmer Sunbelt Group and Southern Wine & Spirits. Devotion Vodka has a suggested retail price of $19.99 per 750-ml. bottle and is available at national retailers, restaurant chains and nightclubs across America.
