Effective June 1, Young’s Market Company will assume exclusive distribution rights for Excelsior Wines in Alaska, California, Hawaii, Oregon, Utah, Washington and Wyoming.
The move is a “significant realignment calculated to accelerate growth across seven key states,” the companies say in a press release.
The agreement brings into play “increased commitment and focus,” the company says, “plus expanded resources,” for Excelsior’s portfolio of brands. These include with Concha y Toro, the Latin American wine producer.
With a portfolio that spans Chile, Argentina and United States, Excelsior’s list of brands also contains Don Melchor of Chile, the flagship Casillero del Diablo line, Frontera of Chile, the Trivento estate in Argentina, and Little Black Dress Wines from California.
Several new third-party brands are also projected to be launched in fall 2017.