Working with LIQS, participating clubs within the Palmer Advantage Network can offer golfers shots on the golf course via their beverage carts. The shots will also be available for concessions, member guest nights, tournaments and private and corporate events.
“Golf has always been a sport we thought would be perfect for our brand, as most golfers love to enjoy a few cocktails while out playing 18 holes, and doing our first deal with an incredibly well-respected company like Palmer Advantage is an honor,” says LIQs co-founder Harley Bauer. “We look forward to a successful and mutually rewarding relationship.”
LIQs branding has undergone a recent change, becoming less bright and more formal as the brand gains traction at nightclubs, gold clubs, and other upscale on-premise accounts.
“We are thrilled that LIQS was able to solve a problem at golf clubs. Until now, mixed shots were not served out on the course due to its difficulty to make, and we know that through LIQS, we can help satisfy golfers needs while also creating incremental sales for all the participating clubs,” adds LIQs co-founder Michael Glickman.
LIQS come in sealed 50-ml. plastic shot glasses and are made from premium spirits mixed with real fruit juice and natural flavors, the company says. Flavors include Tequila Cinnamon Orange (27.5% ABV), Vodka Kamikaze (20% ABV), Vodka Lemon Drop (20% ABV) Vodka Lychee Grapefruit (20% ABV) and Whiskey Fireshot (22.5% ABV).
The line is currently distributed in New York, New Jersey, Florida, Texas, Massachusetts, Nevada, Rhode Island, Connecticut and Canada, with expansion plans for 2017. LIQS typically sell for around $6-$10 per shot.