Russian Standard Vodka has entered a multi-year sponsorship with Cirque du Soleil as the official vodka sponsor of the touring shows in USA and Canada.
The partnership between these two global brands spans across multiple platforms, including onsite event activation, co-branded content creation, online media and retail integration, the vodka company says.
“We decided to partner with Cirque du Soleil because it’s a successful and forward-thinking entertainment property reaching millions of highly coveted consumers,” says Leonid Yangarber, CEO of Roust Americas. “We expect Cirque du Soleil to be a great partner to introduce Russian Standard to new consumers seeking high quality experiences.”
