The Cockspur brand features various craft rums, a best-selling rum punch and the cocktail Splashes brand.
With the sale of the brand to Woodland Radicle, Cockspur’s future will include upgraded packaging and the introduction of new branded products, the company reports.
Financial terms of the deal were not disclosed.
“Our strategy is to raise the profile of Cockspur,” says Steve Wilson, CEO and co-founder of Woodland Radicle. “Our strategy is focused on growth. That is why we emphasise our intention will be to return Cockspur to greatness in Barbados as well as expand exports into more markets.”
Cockspur’s headquarters will now be at Woodland Radicle’s corporate base in St George, Barbados. From there, a network of distributors will market the brand globally, the company says, while Hanschell Inniss will continue to distribute the brand locally.
Created in 2015, Woodland Radicle is also responsible for J&R Rums and Xilli spiced tequila.