Lime-A-Rita Unveils New Flavor, NFL Partnership

The Bud Light Lime-A-Rita line has announced a new seasonal flavor, plus a partnership with the NFL.

The new fall/winter seasonal release in 2017 will be Pome-Granate-Rita. This combines juicy and tart flavors with a margarita twist, the company reports.

Lime-A-Rita also announced today that it will become an official sponsor of the NFL for the first time.

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The activation will allow the brand to “celebrate the NFL’s passionate female fans through larger team integrations, featuring a variety of ready-to-drink margaritas,” the company says, adding that women currently represent 45% of the NFL fan base.

“The NFL has been making a lot of positive changes to highlight and speak to female fans,” says Chelsea Phillips, VP Brand Marketing for Lime-A-Rita. “We are excited for Lime-A-Rita to be a brand that can support these efforts and bring even more fun to our consumer’s favorite sport.”

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