Lucas Bols New Packaging

Lucas Bols, the Dutch spirits distiller, has announced that its line of Bols liqueurs will be wrapped in new  labels beginning in 2018.

“We are excited to refresh our packaging with new labels to further highlight our premium position within the liqueurs category,” says Brett Dunne, Lucas Bols USA Managing Director.

The new changes include:

  • The back label now includes tasting notes from Bols Master Distiller Piet van Lijenhorst. The goal is to educate bartenders about the nose and flavor of the product.
  • The back label features individual signature cocktail suggestion by Bols Master Bartender Ivar de Lange, serving as guidance for the consumer for cocktail preparation at home.
  • Improved paper quality lets the key ingredient in each flavor pop off the label.
  • The Bols logo is crowned by the name of the brand’s birth place, ‘Amsterdam,’ as well as ‘since 1575,’ the year Bols was established and the Bols family crest.


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