The Dreaming Tree – the California wine portfolio from musician Dave Matthews and winemaker Sean McKenzie – will launch new packaging this spring.
The new bottles “represent and celebrate The Dreaming Tree’s longstanding commitment to making eco-conscious efforts in support of our planet,” the company says.
In addition to new capsules to differentiate between the red and white varietals, the new design features pressure-sensitive labels to “improve the quality of the wine” (made with 100% recyclable paper to align with The Dreaming Tree’s commitment to sustainability) and a new die cut to emphasize the Dreaming “Tree,” as a nod to the brand’s emphasis on the environment.
Additionally, the bottles will still weigh a quarter-pound less than the normal bottle, reducing the amount of fuel it takes to get from the vine to the table.
“Our hope is that The Dreaming Tree’s new label design sparks a conversation about sustainability, and the eco-friendly steps we can all take as we move forward,” says Matthews.
The Dreaming Tree is available at wine and spirits retailer nationwide for a suggested retail price of $14.99 per 750-ml. bottle.