Any way that you can make your beverage stand out in the age of Instagram can boost your exposure, but it’s not easy for operators to make a visual splash with a draft beer.
A new system called Beer Ripples enables bars, restaurants, clubs and other on-premise accounts to customize beer by printing a personal message, selfie or image into the head—similar to the designs in coffee foam.
The process uses patented 3D printer mechanics and inkjet printing technologies to print any image that’s sent to the device through its mobile app into a brew.
The malt-based ink produces beer-based shades and maintains the natural beer experience, the company says. The WiFi-connected, counter-top-sized device has an intuitive, easy-to-use touchscreen system that creates images or messages in the beer foam in 11 seconds.
Launched March 16, Beer Ripples is the brainchild of Rockville, MD-based Ripples, a hospitality content marketing platform that helps clients such as Hilton, Lavazza and Four Seasons personalize foam-topped drinks.
Beer Ripples is now available in the U.S. and Canada for $3,000 with an annual subscription fee of $1,500. The fee includes all consumables for up to 6,000 prints, customer service support and advice on best content practices.
Melissa Dowling is editor of Cheers magazine, an on-premise sister publication of Beverage Dynamics.