Founded as “a Jewish celebration craft beer” in 1996 by proprietor Jeremy Cowan, Shmaltz is known for its brews and shtick. The brewery currently offers a variety of year-round, seasonal, barrel-aged and specialty beers, including singular brands such as He’brew — The Chosen Beer, and Star Trek commemorative beers exclusively licensed through CBS Studios.
“We are excited to partner up with Shmaltz,” says Artisanal Imports President Sean Knoll. “I have known Jeremy Cowan since the beginning and have always admired his work ethic and his drive to create and maintain He’brew Beer. We share a great many distributor and retail customers already, so this partnership will allow both of us to strengthen those relationships.”
Artisanal Imports will enhance nationwide sales support for Shmaltz’s craft beer portfolio by providing a team of 14 representatives working in tandem with the brewery’s in-house sales team ‒ more than doubling Shmaltz’s current sales staff.
Additionally, Artisanal’s comprehensive support with distribution, logistics, fulfillment, point of sale, marketing, chain store management, street representation and other services will expand Shmaltz’s distribution footprint beyond its existing 30-state network to bring its releases to new markets nationwide.
The retail presence and draft availability of Shmaltz’s releases will be elevated through existing and new accounts at select stores, restaurants and bars, the company says.