Brown-Forman today unveiled a new package design for Finlandia Vodka.
Conceived to capture the premium and dynamic essence of Finlandia Vodka, the design continues the brand’s half-century tradition of ice-inspired bottle designs, the company says.
“With this next evolution of ice, we added details, providing entry points into stories that give the brand meaning,” says Carmen D’Ascendis, senior vice president, global brand director, Finlandia Vodka.
The new bottle features premium elements, including a distinctive bottle shape with embossed imagery, an enhanced color palette, and vibrant new branding, the company says.
The new bottle was designed by Cartils Branding & Packaging Design.
This packaging will be available in the U.S. in 2019.