Maisons & Domaines Henriot America has announced the release of a new visual identity for Bouchard Père & Fils. An mainstay of Burgundy since 1731, the historic domaine has redesigned its packaging and presentation.
The new identity symbolizes a return by Bouchard Père & Fils to its history, the company says. The logo is once again straight across and features the domaine’s signature serif font. The paper stock is once again white.
To support wine-lovers in their discovery of fine Burgundy, Bouchard Père & Fils has chosen to present its range in three collections, with three corresponding levels of approach and tasting:
The Discoveries collection is an invitation to initiation, the company says. Bouchard Père & Fils has brought together all its Regional Appellation wines, as well as the Villages from the Côte Chalonnaise and the Mâconnais.
The Treasures collection presents the chance to learn about terroirs and their expressions, the company says. Bouchard Père & Fils has selected for this collection a series of Villages and Premiers Crus from the Côte de Nuits and the Côte de Beaune, as well as the Premiers Crus from the Côte Chalonnaise.
The “quintessence of Burgundy” is expressed in the Icons collection, the company says. Bouchard Père & Fils has gathered together all its Grands Crus and added to these four Premiers Crus (Beaunes Grèves Vigne l’Enfant Jésus, Beaune Clos de La Mousse, Beaune Clos St Landry and Volnay Les Caillerets).