Strongbow Original Dry Hard Cider

Strongbow Hard Ciders this summer will bring back its Original Dry cider

The decision was based on popular demand: more than 100,000 consumers in 160,000 social media mentions asked for the flavor after it was discontinued, the company says.

Strongbow Original Dry Hard Cider is a dry style made with a mixture of bittersweet and culinary apples for a crisp, less sweet taste, the company says. Like all Strongbow products, Original Dry contains no artificial flavors or colors.


Strongbow Original Dry Hard Cider is 5% ABV, and will be available nationally starting in June 2018 in 16.9-oz. single serve cans and 4-packs.

The launch will be supported by a full visibility program with new and impactful POS elements. A 360-degree marketing plan will build awareness through highly targeted digital, social, and PR engagement, the company says, focused specifically around Strongbow fans.



Please enter your comment!
Please enter your name here