With this expansion, Southern Glazer’s will now distribute Ferrari-Carano’s portfolio of wines in 34 U.S. markets, as well as all of Canada. Prior to this expansion, Southern Glazer’s distributed Ferrari-Carano wine brands in 19 U.S. markets.
“The Carano and Southern Glazer’s families have worked together since Ferrari-Carano was founded 37 years ago,” says Wayne E. Chaplin, CEO of Southern Glazer’s. “It is because of the long and successful relationship between our two families that Ferrari-Carano trusts us with such a significant piece of their North American business and we take that responsibility very seriously. We look forward to building on a great foundation and helping them better execute and capture growth opportunities in all retail channels.”
With this expanded alignment, Ferrari-Carano will have access to Southern Glazer’s National Accounts reach, covering more than 90 percent of the winery’s business. The National Accounts team is supported by a Business Intelligence Center of Excellence that provides customers and suppliers with among the largest data sets in the industry, including shopper marketing trends, retailer insights, and trade business intelligence.
The new markets included in this expansion are: Alaska, the District of Columbia, Iowa, Louisiana, Maryland, Missouri, Nebraska, North Dakota, Oklahoma, Oregon, South Dakota, Texas, Utah, Washington, and Wyoming, as well as all 10 provinces and three territories in Canada.