Artists from around the world submitted more than 680 pieces of original art for the chance to see their work on more than 1 million bottles of the 2018 Georges Duboeuf Beaujolais Nouveau.
With more than 7,000 votes cast on social media, “Foolish Pleasure” by Nashville, TN-native Chloé Meyer was the winner. The abstract oil painting features layered hues of fuchsia and violet that seem to “dance” across the canvas, the company says, reminding judges of the “vibrant tones of freshly made Beaujolais Nouveau.”
Meyer, who moved to San Francisco to pursue a career in fashion, studied Fine Art at City College of San Francisco and the San Francisco Studio School. For the past eight years, she has produced works that reflect a “lifelong celebration of nature [and] attraction to lyrical, gestural abstraction [that is] rooted in [her] background of childhood dance lessons.”
“I’m absolutely thrilled that my art has been chosen for the 2018 Georges Duboeuf Beaujolais Nouveau label,” Chloé says. “This is the greatest accolade in my career. I’m so grateful for the incredible support from art lovers across the country who voted for my work. It’s a huge opportunity and I can’t wait to see those bottles in November!”
Her work will be featured on the wine’s label when it is released, per French law and tradition, at 12:01 a.m. on November 15, 2018 (the third Thursday in November).
Georges Duboeuf, who founded his eponymous winery 54 years ago and runs it today with his son Franck, was pleased with the results: “The swirling colors of the piece reflect a vibrancy and energy that is a hallmark of our Beaujolais Nouveau and is in tune with the festive nature of this ‘first wine of the harvest.’”
Eleven finalists were featured on the Georges Duboeuf Facebook and Instagram pages, where fans were invited to vote for their favorite with a comment, “like” or share across the social media platforms. The competition has shown growth in just one year, with more than five times the votes and engagement than last year, the company says.
“Among the nearly 4 million consumers we reached, younger wine drinkers have been particularly responsive, motivated by the idea of discovering and encouraging new artists that they can then introduce to their friends ” says Dennis Kreps, co-owner of Quintessential, the import, marketing and sales company that exclusively represents Les Vins Georges Duboeuf in the U.S. “It is very rewarding to provide emerging artists with an opportunity for exposure. That we can do so while engaging our existing fans and also introducing Beaujolais Nouveau to a new generation is very satisfying.”
The tradition of Nouveau began when the winemakers and growers of the Beaujolais region celebrated the end of harvest with a young wine that was initially only produced for local consumption. Georges Duboeuf was the first to bring that local custom to wine-lovers outside of the region, creating a worldwide phenomenon. Bottled six-to-eight weeks after harvest, Beaujolais Nouveau is fresh, fruity and vibrant, the company says. It is often considered to be an indicator of the quality of the vintage and it is best served with a light chill.