Atlántico, launched in 2008, is a line of premium rums made in the Dominican Republic. As part of the deal, Domaine Select has taken over the day-to-day sales, marketing and operations associated with the importation/exportation of the brand from Atlántico Rum co-founders, Aleco Azqueta and Brandon Lieb.
“We are strong believers in the super-premium rum category and have been closely following the success of Atlántico for some time,” says Paolo Domeneghetti, Domaine Select’s founder.
Atlántico’s product line — consisting of Platino, Reserva and Gran Reserva — is available throughout the U.S. and in nearly a dozen international markets. Growth is in the plans with current distribution partners in the U.S., the company says, and further international growth will be an important part of the brand strategy.
Additionally, Domaine Select plans on releasing limited-edition offerings in the near future.
“This is an incredible day for Atlántico Rum,” says Lieb. “Domaine Select shares our vision for the brand and is the ideal company to take it to new heights. We couldn’t be more excited to see Atlántico continue to develop under their guidance.”