Corazón Tequila will offer retailers and consumers the opportunity to select customized barrels of tequila, bottled just for them.
This special-barrel selection allows customers to select Corazón tequila aged in bourbon barrels that once held bourbons made at Buffalo Trace Distillery and Barton 1792 Distillery.
Barrel purchasers first choose a bourbon barrel to age their tequila. Purchasers have options from barrels that previously held Buffalo Trace Kentucky Straight Bourbon Whiskey, Eagle Rare Kentucky Straight Bourbon Whiskey, Weller Special Reserve Kentucky Straight Bourbon Whiskey, Blanton’s Single Barrel Kentucky Straight Bourbon Whiskey or 1792 Small Batch Kentucky Straight Bourbon Whiskey.
Purchasers then choose to have their tequila aged to a Reposado or Añejo. Depending on the barrel type and the master distiller’s guidance, the Single Barrel Corazón Reposado will be aged between six to eleven months, and the Single Barrel Corazón Añejo will be aged between 12 and 24 months.
The customized tequila is then hand-bottled with a premium neck hanger that features the barrel purchaser’s own logo, along with the specific details of the barrel.
The average barrel yields 35-40 cases of 750-ml. bottles, packed six to a case.
The suggested retail price per bottle of the Single Barrel Reposado is $40 and the Single Barrel Añejo is $45.
Connoisseurs who wish to take their single-barrel tequila selection to the next level can participate in a barrel “boomerang.” To participate, enthusiasts who select their own barrel of bourbon at Buffalo Trace or Barton 1792 Distillery can choose to send their empty bourbon barrel to Casa San Matias to age their own hand selected barrel of tequila.
“It’s a one-of-a-kind way to follow your barrel from bourbon to tequila,” says Barrel Select Manager, Beau Beckman. “At the end of the process you’ll end up with unique bottles of bourbon and tequila from the same barrel.”