Dogfish Head Craft Brewery has announced the release of the Off-Center Your Summer Pack, an assortment of canned brews in a box that converts into a functional cooler. Just pop it open and add ice.
The summer mix includes the brewery’s 60 Minute IPA, SeaQuench Ale, Lupu-Luau IPA and Namaste White. Each of these 12-packs also includes a Dogfish Head Koozie Can Kooler, and offers consumers the chance to win a trip to coastal Delaware for a once-in-a-lifetime Dogfish Head experience.
Winners will hang out at Dogfish Head’s harbor-front hotel and Rehoboth brewpub, and will lend a hand at the brewery and help prepare culinary ingredients that go into these four beers.
“At Dogfish, we’re committed to creativity and innovation through our diverse variety of beers and we couldn’t be more proud of our latest breakthrough in packaging as we rollout our new Off-Center Your Summer Cooler Pack,” says Sam Calagione, founder and CEO of Dogfish Head Craft Brewery. “My coworkers and I strive to deliver consistency, high-quality and a portfolio of well-differentiated beers and this new packaging will be a well-timed complement to our upcoming can-focused Off-Center Your Summer program as it combines all three goals into one icy cold pack.”
Dogfish developed the functional cooler in partnership with WestRock, a paper and packaging company. The package features a tear-open top — allowing the cooler to unfold for quick ice application, along with a leak resistant construction, featuring wet-strength paperboard that can hold ice/water for up to six hours and built-in handles which makes it easy to transport — even when loaded with ice.
“Mad props to our pals at WestRock and our Dogfish team who quickly took this opportunity from an idea to a reality in a short period of time allowing us to bring the cooler pack to market just in time for summer,” says Calagione.