Winesellers Ltd., the global importer and marketer of fine wines, has announce a newly designed package for Vinum Cellars’ red blend, “Red Dirt Red” (RDR).
Paying tribute to the classic cattle farmers and branding irons, the new package “appeals to a broader audience of lifestyle drinkers seeking a red blend, sourced from the famed Paso Robles appellation,” the company says. “The design also exudes an upscale, innovative spirit to draw in more first-time imbibers of the wine.”
Grapes in RDR continue to be sourced from the Paso Robles appellation. RDR and other Vinum wines will be available for sampling at Vinum’s forthcoming tasting room in the famed 1880’s Greenwood Mansion, located at 499 Devlin Rd. in Napa, California sometime next year.
Retailing for $18 per 750-ml. bottle bottle, RDR is available now with its new packaging.