Bacardi has launched Bosford Rose Premium Gin & Strawberry Liqueur in the U.S.
This pink-hued, strawberry and raspberry-naturally flavored distilled spirit enters the American market after debuts in Southern Europe.
Bosford Rose is gluten-free and distilled with the same botanicals used in the original Bosford London Dry Gin recipe: juniper, coriander, angelica, lemon and orange peel. It is then blended with strawberry and raspberry flavors and a touch of sugar that gives Bosford Rose a light sweetness to soften the sometimes-bitter taste gin is known for, the company says.
“Bosford Rose is a sophisticated and light-hearted spirits brand, which boasts a fruity, balanced flavor, designed to thrill the palate of today’s sophisticated consumer who likes to explore new and interesting flavors,” says Lisa Pfenning, global VP, acceleration brands for Bacardi. “Following its successful launches in Spain and France, we are excited to introduce Bosford Rose to the U.S. cocktail scene and are confident it will make a colorful splash at any summer soirée and beyond.”
Originating in the 19th century, pink gin experienced a resurgence since 2013, the company says.
Designed to be enjoyed as a spritz with lemonade, a cocktail with Martini & Rossi Prosecco and strawberry garnish, or a twist to a classic gin and tonic, Bosford Rose aims to become the “go-to drink for young urban millennials and female cocktail enthusiasts,” the company says.
Bosford Rose will initially be available in target markets, including Maryland, Georgia, New York, Illinois, California and Florida, for an average retail price of $14.99 per 750-ml. bottle.