Zamora Company USA — a new Dallas-based joint venture owned by Zamora Company and Old Nassau Imports — has appointed spirits industry veteran William “Bill” Corbett as CEO, effective immediately.
Corbett joins the business from Rémy Cointreau USA, where he has been SVP for sales for the last seven years.
He will lead the direction and culture of the Zamora Company USA group’s brands in the premium and super-premium categories. In addition to Licor 43 the portfolio will include Double Cross Vodka, with Martin Miller’s Gin, Yellow Rose Texas Whiskey, and Lolea Sangria integration at a later date — all having been recently acquired by Zamora Company.
“Bill’s expansive knowledge and depth of experience in the spirits industry across the United States ensures discovering the most credible go-to-market plan for our super – premium portfolio,” says Thomas Clamens, international director for Zamora Company and chairman of Zamora Co. USA Board. “The priority will be to consolidate our unique, globally recognized brands into one committed & passionate network.”
Currently, the portfolio of the new company is not consolidated, which will be the main focus for the immediate future. “We must consolidate everything under one umbrella, while being careful not to disrupt the trade going into the holiday season. We will move fast, efficiently, and seamlessly — because we can,” says Corbett.
Corbett’s tenure in the spirits industry spans over 35 years, encompassing a variety of sales leadership roles. Among the business initiatives he led are creation of the commercial strategy for Rémy Martin V.S.O.P Fine Champagne Cognac in the U.S., as well as the successful planning and go-to-market execution of the Cointreau Liquor & key brand introductions, including The Botanist Gin, within the luxury portfolio.
Prior to joining Rémy Cointreau, Corbett’s on-premise specialized career began with experience at E.&J. Gallo Winery in national accounts, and at Procter & Gamble, in foodservice and lodging distribution sales.
Corbett is a graduate of Southeast Missouri State University, with a degree in Business and History, and graduate studies at Cornell University.
“It’s an exciting time for global sprits players,” says Corbett, “and a critical time to be in control of your own destiny. Entering the world’s largest market for luxury spirit brands requires significant investment, which the Zamora family has committed to in the U.S. For a great global brand like Licor 43, 30% of its business should be based in the USA. To date, only 10% of its business is in the USA. This is an enormous growth opportunity for Zamora Company USA.”